It’s that time of year again. The Super Bowl is right around the corner, and this year our home team is BACK! Not only are fans eager to make score predictions and stock up on their fan favorite girl scout cookies, they are awaiting the iconic commercials that have been around since the late 60s. Football fans and their loved ones are forced to watch the Super Bowl commercials year after year and info from popular name brands are loaded into America’s vulnerable consumer heads. As these commercials effortlessly persuade America’s people to purchase, the heart of commerce grows three sizes on Super Bowl Sunday!
It is no surprise that popular companies who put their advertisements in the Super Bowl make loads of money off these commercials; that’s why many companies jump at the opportunity to get their product known to about 127.7 million Super Bowl viewers a year. According to NBC most companies now pay 8 million dollars to air their 30 second commercials. “ Why the hell would a company pay 8 million to get a 30 second commercial?” Because “marketing works” Business teacher Mr. Melo says. In fact, the 2024 game racked up estimated ad revenue of about $550 million for in-game placements. When this happens companies grow revenue and their popularity expands, contributing to the booming American economy as we know it creating happy consumers and fruitful companies.
So what does that mean from the consumer perspective? After interviewing some Somerset Berkeley Regional High School teachers and students there were many positive reviews. In fact, I talked to Mr Silva, one of the math teachers here, and he said that he will definitely eat Doritos on Super Bowl Sunday if there is a Doritos commercial on screen. Mr. Silva eating Doritos will lead to the bag running out and because he watched that commercial he will likely purchase even more making the Frito-Lay company pleased, as many people do. Mr. Melo, our SBRHS star business teacher, admits that “ I am without a doubt more likely to buy a product or service if I see it in a Super Bowl commercial.” Mr. Melo is well educated in all aspects of business so the fact that he’s willing to give in and admit his consumer habits to others reveals the proud consumerism of America and the success of commerce. 
